Sukkahmart Australia contacted me recently to create a flyer that was both eye catching and also informative. On top of that, the client had a problem he needed solving. The business sells its product once a year. Every year the client received a huge amount of emails asking the same 10 questions. The client wrote an FAQ on his website, but this did not help the problem at all, every year he still received the same 10 questions.
When presented with this problem, an evil plot hatched in my mind. What we would do is make a list of the 10 questions. I would then design 2 cartoon mascots and make a comic which presented the questions in a humorous way. One character would frantically ask the questions and the other would be calm. At the end of the comic, the calm character wouldn’t answer the questions, but would mention that all the answers to the questions are on the FAQ of the website.
The thinking behind the idea is, we want the readers to feel like we read their minds. Every problem that they could have thought of had been taken care of. The best part is we didn’t need to read their minds at all. They had done all the mind reading for us by sending the email questions. All we had to do was appeal to their emotions, press the right buttons, and send them to the right place.
#mascot #cartoon #marketing #design