Have you ever thought about what impression you want your business to make? If you can narrow it down to a few words, it can be expressed in picture form. Well designed pictures make a lasting impact. Lets face it, every business has a logo. A mascot can express so much more and can make a much more lasting impression.
Here are a few ways I enhanced a company message using a cartoon mascot.
The rationale behind this corporate mascot is to create something that effectively communicates, (like the name Zoom! expresses,) the company’s guaranteed fast turn around times.
1. The first approach I took is to think symbolically. We all know the folk story of the tortoise and the hare. The story presents the hare as a fast mover and the tortoise as slow. Really the story is about the idea that slow and steady is more effective than fast and intense action. As a result everyone who grew up with this story, on some level subconsciously understands that rabbits symbolize speed.
2. My Second approach was to express speed using graphic elements. I used fluid lines such as the ears and arms, and also dramatic diagonal lines such as the diagonal lines of the legs and shoes. As a rule diagonal lines and fluid curves have a dynamic feel. I also chose two hot clashing colours to portray a sense of urgency.
Let me know what you think in the comments below.
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