This was an advertising illustration for a Jerusalem based optometrist. They wanted me to create something humorous that would catch people’s attention.
The concept: Anyone who has ever lived in Jerusalem has experienced the bus system. The buses zoom around the narrow streets at an alarming rate, The passengers feel every turn and every bump. It’s a shared experience people often laugh about.
I thought it would be humorous to play on everyone’s shared experience and make a cartoon about the buses. I imagined one of the buses with a driver who not only drives like a maniac, but also can’t see so well.
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